The following is a guest post by Wesley Yu at Sendwithus. Learn more about Wesley at the bottom of this post. With so many products on the market, keeping customers engaged with your company is getting harder than ever. Customers sign up, they’ll use your product for a while, then they’ll churn. Sometimes churn happens when your company just slips their mind – they forgot about you – other times it happens because they never really experienced the “AH-HA” moment – the moment when your product just clicks and works in their mind. Notification emails bridge that gap. They keep...

In support of the release of our CTA Guide (How to Build a Strong Email Call to Action), we’ve been sharing some tips on how to create a CTA strategy. We started by talking about tips around where to place your CTAs (and how many CTAs should you include in an email) and today, we’ll cover the descriptive text in your CTAs. To begin, your CTA should meet two main objectives: CTA Objective #1: Tell the reader what to do. Rely on the main message of your email to showcase the benefit of your offer and leave the role of…